After a couple of years of strong brand-building and exhausting royalty free stock photography, we refreshed the campaign using custom illustrations and created a unique and ownable look that extended to print and for the first time in years, TV.
NIPSCO Green Power Rate Launch
NIPSCO wanted to advertise their Green Power Rate, so we did that, plus brought them the idea of powering the South Shore Line train with green energy for a month, giving the Line and NIPSCO great PR and media coverage. Station take-overs and in-car banners helped spread our message.
